Quintessentially Australian. And not unlike American Peanut Butter, basically a condiment that is viewed as utterly disgusting by the rest of the world.
Well, the folks at Kraft Foods were dying to change the name of Vegemite. Not because of the taste, but because it seems it was overdue for an update.
This salty, gooey, yeasty, paste is, well, gross. Just gross. But it's beloved by all Australians.
"Australians are passionate about Vegemite. Travel almost anywhere and you are likely to find an Aussie with a tube of the brewer’s yeast extract stashed in his bag. Babies are weaned on it. Schoolchildren eat it on sandwiches. Adults revere it as a hangover remedy, a vital source of Vitamin B and a staple breakfast food — spread lightly on hot buttered toast." -from the NYTimes.
But living in a country with beloved and iconic foods such as sliced white bread, peanut butter, and maybe something I found called 'frito pie', who are we to judge a national
So, no more Vegemite Sandwich, from the Men Down Under.
Welcome: iSnack 2.0.
For now, at least.
**CORRECTION AND UPDATE TO THIS POST**
From a reader (and more thorough "investigative research") I understand iSnack 2.0 was scrapped.
Vegemite is now:
It's all really so very fascinating.....