I discovered this - what I think I can only call a amalgam or compendium or simply a collection of coolness - when I was researching my bit on Hendrick's.
This guy, Steven Grasse, really seems to be serious about discovery and opportunity and inspiration. He's also the brains behind the clever and witty marketing of Hendrick's. And now he's the brains and brawn behind a new spirit, ROOT. This vintage liquor, which was originally the meaty version of Root Beer, back in the days of Prohibition, is getting loads of attention.
Root returns Root Beer to its “roots” as Root Tea, an alcoholic drink taught to settlers by Native Americans in the 1700s; it’s an organic, 80-proof liqueur made from U.S. sugar cane.
And I for one, can't wait to give it a try.
But for now, I can't stop checking out the quips and tips and news bites and artistic attention and again, all sorts of coolness that is found at Art in the Age. I highly recommend that you check this site out. I believe this guy has tapped into something that is very uniquely American with it's lovingly nod to simplicity, creativity, and opportunity. Old-style.
2 comments:
Root sounds awesome, though I suspect I'd be the onl one drinking it in this household. Thanks for hipping me to it!
David, I'll let you know when I find a bottle. For now, Boston seems to be Root-less.
Post a Comment